Wendy claim's excuse

I choose this story because this story is related to fast food which related to my term paper.

Wendy's claims "Always Fresh, Never Frozen" being supported by The Better Business Bureau (BBB). Burger King took issues with Wendy's claims. Wendy's claims that

1. "If hamburgers were meant to be frozen, wouldn’t cows come from Antarctica? Wendy’s hamburgers are made with fresh never frozen beef. Who else can say that? It’s better than fast food. It’s Wendy’s."
2. "So, Dad, you know Wendy’s is dedicated to using fresh beef that’s never been frozen do you realize what kind of commitment that takes? I mean, to vow to something and then to continue to deliver on that promise ... a promise is only good if it is kept. Wendy’s hot and juicy hamburgers are made with fresh, never frozen beef, that’s a promise. Its way better than fast food, it’s Wendy’s."

Burger King complained the issues to Nation Advertising Division (NAD). Wendy defended with explaination of how process was. procession of only fresh beef and why there is no danger of the beef temperature falling below the freezing temperature. NAD found that Wendy provided a rational primary to assist.

In conclusion, fast food restaurant should be careful of the advertisement that make the rival being adverse. I learn that advertisement should be more careful. It will help my term paper at the other restaurant advertisement part. I would like to know more about Wendy's burger.

source : http://news.foodfacts.info/2008/09/wendy-frozen-claims-justified.html

Burger King's new brand of snack

This story is related to term-paper in term of strategies of well-known fast food restaurant. I chose this story because I am interested in the products.

Burger King got to snack business with the new products, two potato snacks including ketchup and fries flavored potato snacks and flame broiled flavored potato snacks, and one onion ring snack which are produced by inventure group for Burger King brand. all of them are available in a plenty of size and price. These all available in vending machines, warehouse clubs, drug and grocery stores and convenient stores. Onion rings are available in a size of .75and1.1.25 ounce bags in vending machines, 2 ounce in convenient store, 3 ounce in grocery store and 9 to 12 ounce in club stores. During the onion ring snacks are in testing, It gets a high rating.

In conclusion, onion rings are popular among the customers so they should continue in developing this flavor. I learn that selling only food could not be popular so the great way to develop the brand is find a new trend. It would help me for opportunity analysis in term paper. I would like to know more about how they morph onion ring into a snack.

source : http://news.foodfacts.info/2008/09/new-addition-to-bk-branded-snacks.html