This article is about McDonald's's growing progression in another country. I chose this story to open the view of McDonald's strategies from another countries.
Hakan Serlim, managing director of Turkey McDonald's, planned out for McDonald's's opening and adjustment in 2010 as he launched 19 restaurants in Turkey in 2009. This aimed called "Historical Growth". He aimed to grow local market from 20 to 25 percent this year. He aimed to open 30 restaurants this year. He hoped to serve 89 million in branches. He added drive-through and late breakfast in Turkey McDonald's. He employed 5000 people.He opened first branch of restaurant in Iskenderun and then opened restaurants in small cities. In the figure of 2009, sales grew 6.5 percent. He planned to open 14 chains in 2009. The consequence from his plans made 11 percent up in drive-through profit. more than 4.5 percent were implemented during the late hour services. breakfast service accounted for 2.5 percent of total sales
In conclusion, The article included many interesting marketing strategies and It was practically used. I learned a lot of marketing strategies. This story related to the term paper in term of marketing strategies. I would like to know more about how he could manage a strategy in worldwide
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